Enterprise brand must be combined with three products

The economic strength of a region depends on the strength of an enterprise and the strength of an enterprise. Some people think that building a brand as long as the quality of the product is good and customer satisfaction is enough is only part of the truth.

The true meaning of brand vitality must be the organic combination of the three elements, namely, "three products and one". Domestic and foreign advanced enterprises such as Panasonic and Haier have done this in brand management.

A good brand is the first to have good products. Product is a concentrated expression of an enterprise's comprehensive competitiveness, and it is also the internal basis for a brand to gain popularity, reputation and credibility in the market. Without this, the excellent sales will be limited. Good products are made by enterprises, machines, materials, laws, rings and other links.

Good brands have to have good products. The enterprise product is the management grade of the enterprise, the management idea, the management mode, the quality system, the marketing activity, the human resource and so on will be branded in the management process, and finally form the brand image of the enterprise. The quality of management is reflected in the refinement of management and innovation in management. The essence of refinement is basic management and field control. The main direction of innovation is automation and mechanization. The purpose is to increase production efficiency, save energy and reduce consumption.

Good brands ultimately depend on good people. Character is the quality of enterprise leaders and employees, and the most important thing is the quality of managers at all levels. The cultural quality of the enterprise leader is the commanding point of the brand strategy, which determines its direction and level. The quality of the employees is the foothold of the brand strategy, which determines the base and speed of the brand strategy. There are four ways to improve the quality of employees: first, to strengthen their sense of responsibility; two, to improve their executive ability; three, to enhance their working ability and level; four, strict assessment and reward and punishment.

The relationship between "three products of enterprises" is interrelated and progressive. "Character" is the core, "product quality" is the foundation, and "product" is the embodiment.

The creation of a good brand must be "three products in one", which is the result of the combination of advantages in every aspect of the brand building chain. It needs the core guidance of the enterprise culture concept of evergreen industry. It needs the market accurate judgment of the continuous enterprising sales, the coordination of the operation and coordination of scientific co-ordination and reasonable scheduling, the supply of raw and cheap raw and cheap raw materials, the meticulous group and control of technology, equipment, frontline personnel, and the need for quality inspection and testing. Meticulous and strict checks -- any part of the problem will affect brand quality and brand creation.

Let's do a good job of "three products" in order to create a good brand of Xinhua dragon.